Monster.com,
the leading global online careers site and flagship
brand of TMP Worldwide Inc. (NASDAQ: TMPW), has signed
an exclusive three-year deal to be the title sponsor
of The Monster Challenge: Tri-Boston. The deal was
brokered by Global Strategies Group, a Boston-based
sports marketing firm.
"The
triathlon is a physically grueling event that challenges
and dares athletes to 'Never Settle,' just as Monster.com
challenges job seekers to never settle in their careers
and in life," said Scott Betty, director of marketing.
"We are always looking for unique and innovative
ways to promote and brand Monster. The Monster Challenge:
Tri-Boston provides us with the opportunity to sponsor
a world-class event, run by the most admirable of
organizations, in the city that Monster calls home."
The
Monster Challenge was directed by Dave McGillivray,
president of DMSE, Inc. McGillivray is the race director
of the BAA Boston Marathon and has personally managed
over 150 triathlons, including the 1998 Goodwill Games
Triathlon and the 1990 Triathlon World Championships.
"As
a former competitive triathlete and race director
for some of the world's top events, it has been a
long-time dream of mine to conduct a major triathlon
in Boston," said McGillivray. "The Monster
Challenge: Tri-Boston would not have been possible
without the support of Mayor Menino, the City of Boston,
the Metropolitan District Commission, numerous other
city and state agencies, as well as the efforts of
the AIDS Action Committee and the generous financial
support of Monster.com. This event has proven, once
again, that Boston is a city that has the experience
and expertise to produce world-class events."
The
World Trade Center served as the official venue for
The Monster Challenge: Tri-Boston,
hosting the race's swim, transition, and start/finish
portions. The bike was conducted along the
Charles River on Memorial Drive, while the run took
place throughout the Seaport District before
finishing at the World Trade Center. The Monster Challenge
featured two distances - Olympic Distance for elite
and experienced athletes (1.5K swim, 40K bike, 10K
run) and Sprint Distance for age group competitors
and relay teams (1/2 mile swim, 20K bike, 5K run).
Participants
were required to raise pledges in support of AIDS
Action Committee: individuals- $500 and relay teams-
$750. Money raised will support AIDS Action in its
mission to prevent new HIV infections in Massachusetts
and to advocate and care for those already infected.
According to the Massachusetts Department of Public
Health, there are nearly 13,000 people living with
HIV/AIDS in the state and two new people are infected
every day.
"At
a time when fundraising for AIDS organizations has
become increasingly difficult, we are incredibly lucky
to have Monster.com make such a strong financial commitment
to an event that not only raises money for AIDS Action
but also raises awareness of the benefits of good
health and fitness for all people, especially those
affected by HIV and AIDS," said Larry Kessler,
Executive Director of AIDS Action Committee of Massachusetts.
About
AIDS Action Committee
Founded in 1983, the AIDS Action Committee of Massachusetts
is New England's leading AIDS service, education and
advocacy organization, providing free, confidential
services to more than 2,300 men, women and children
living with HIV and AIDS.
About
Dave McGillivray Sports Enterprises
DMSE (Dave McGillivray Sports Enterprises) Inc., founded
in 1981, is an event management company specializing
in creating, marketing and producing mass participatory
athletic events throughout the U.S. and abroad. DMSE,
Inc. has also represented some of the world's finest
endurance athletes including Dave Scott, Mike Pigg,
Karen Smyers, Scott Molina, Jan Ripple and Erin Baker.
About
Global Strategies Group
Global Strategies Group is a strategic consulting
firm which specializes in sports and entertainment
marketing. Since 1994, GSG has successfully created,
implemented and marketed sponsorship programs for
corporations, including John Hancock and Eddie Bauer,
and sports properties such as USA Gymnastics and U.S.
Ski & Snowboard.
About
Monster.com
Monster.com, headquartered in Maynard, Mass., is the
leading global careers website, recording over 26.7
million unique visits during the month of July 2001
according to independent research conducted by I/PRO.
Monster.com connects the most progressive companies
with the most qualified career-minded individuals,
offering innovative technology and superior services
that give them more control over the recruiting process.
The Monster.com global network consists of local content
and language sites in the United States, United Kingdom,
Australia, Canada, the Netherlands, Belgium, New Zealand,
Singapore, Hong Kong, France, Germany, Ireland, Spain,
Luxembourg, India, Italy, Sweden, Norway, Denmark,
Switzerland, and Finland. More information about Monster.com
is available at www.monster.com or by calling 1-800-MONSTER.
About
TMP Worldwide
Founded in 1967, TMP Worldwide Inc., with more than
9,500 employees in 32 countries, is the online recruitment
leader, the world's largest Recruitment Advertising
agency network, and one of the world's largest Executive
Search and Executive Selection agencies. TMP Worldwide,
headquartered in New York, is also the world's largest
Yellow Pages advertising agency and a provider of
direct marketing services. The company's clients include
more than 90 of the Fortune 100 and more than 480
of the Fortune 500 companies. In June 2001, TMP Worldwide
was added to the S&P 500 Index. More information
about TMP Worldwide is available at www.tmp.com.
Special
Note: The above statements include forward-looking
statements based on current management expectations.
Factors that could cause future results to differ
from these expectations include the following: risks
associated with acquisitions, competition and seasonality.
Additional factors are
described in the company's reports filed with the
Securities and Exchange Commission.
For
Immediate Release Contact: Dean Rosingana
Monster.com
(978) 461-8034
dean.Rosingana@monster.com
