The
ads will be run nation-wide across television, radio,
press, video and Qantas flights as well as appearing
on more than 250 cinema screens across Australia.
Tourism
Queensland is also lending its support by providing
huge outdoor billboards in Sydney and Melbourne and
will be running features and inserts in magazines
and newspapers across Australia and dedicating part
of its Internet site to the event.
Goodwill Games Chairman Wayne Goss, Games' Chief Executive
Campbell Rose and Queensland Premier Peter Beattie
were all on board to launch the $5 million domestic
advertising campaign.
"The
ads will be the primary driving force in bringing
visitors to this state, " said Mr. Beattie.
"We
want everyone to get the message - the 2001 Goodwill
Games is the world's best sporting event this year
and it's coming to Brisbane."
The
advertising campaign will complement an already AUD
$200 million international campaign being screened
across the United States and the world through the
global network of Turner Network System, the parent
company of the Goodwill Games.
If
you're going to be in Queensland in September and
you want to voluneer, you're encouraged to register
with Volunteering Queensland. You will be placed on
a waiting list and will be contacted if any positions
become available. This can be done via e-mail gwgb@volunteeringqueensland.org.au
50
of the world's top triathletes will be invited to
compete in the Goodwill Games Triathlon on September
2nd in Brisbane, including Olympic Gold Medallists,
Simon
Whitfield (CAN) and Brigitte McMahon (SUI).
